I hope there is a central committee of car journalists who can hand down a decree or decision to use the term ‘prestige’ more selectively in future.
Among the best-selling cars in the UK we find the Audi A3 and Mercedes C-class. Admittedly they are at nine and ten yet they are exactly as mainstream or volume as Vauxhalls, Fords and VWs. All the usual suspects, the ones called ‘mainstream’ linger somewhere below this. The committee for car journalism terms needs to redefine the word prestige so as prevent anyone imagining that the C-Class is more prestigious and exclusive than the equivalent vehicles it comfortably outsells these days. I suggest Ford and Opel add 33% to their large car’s prices and advertise this point. Also, try only building to order and interview prospective buyers to see if they are the right people for such cars.