Theme: Places – Cortina

The joke’s on me: Cortina isn’t just a 70’s Ford. The 1956 Olympics took place there. The car came in 1962.

Cortina, Italy: source
Cortina, Italy: source

Ford make decent affordable cars for people like you and me. Even if we may never buy one, most people could imagine owning a Ford whether they really want to or not. So, how plausible is the Cortina name?

I will immediately admit that until I started writing this, I knew nothing about Cortina other than that it was a town in Italy. Prior to that (sometime about a year ago) it dawned on me it was a place-name. If you knew about Cortina the Italian town, please forgive this show of ignorance.

Think of it as a case study in the problems of borrowed names. As I said in my article on Ascona, a place name needs to be plausible. That means the image of the place and the image of the car must be in some kind of synchronisation. If the brand name itself is neutral then a model name can Continue reading “Theme: Places – Cortina”