25 Jan 2017 – Driven To Write

Theme : Compromise – Driving The Modern Car

Man and Machine in Perfect Harmony?

peugeot_3008_galerie-27-1

The above quote dates from the days when Ford felt that they could snub a sizeable sector of their customer base in their advertising but, disregarding the now quaint-looking gender bias, it does speak of that need to sit well at the controls of your chosen motor car.

I was looking at the interior of a new Peugeot 3008 the other day and was offended by the steering wheel. The now almost mandatory flat bottom has been joined by a flat top which, I assume, is a compromise that allows a larger field of view of the high-mounted instrument panel. Combined with the centre boss and mounted controls, there seems little room left to put your hands. But then I thought the usual – don’t knock it until you’ve tried it.
Continue reading “Theme : Compromise – Driving The Modern Car”

C what I did

Further to Sean Patrick´s excellent idea about decals to give your boring car a more contemporary, fun and sporting look, I have shown three products in the upcoming range.

This slideshow requires JavaScript.

The decals make the car more premium, add a touch of dynamic flair and increase the perceived quality by accentuating the maturity of the style. Graphics and sculpting together produce a greater sense of athleticism while underlining the greater modernity of the cars.

Driven To Write is a collective of writers, fuelled by a passion for the motor car, its culture and the stories that define it. We aim to provide a distinctive voice and publish a diversity of writing you may not find elsewhere. We hope you’ll take the journey with us.

DTW is non-commercial, self-funded, and contains no advertising.

All original content (words and images) hosted on this site remain the sole copyright of the authors and may not be reproduced or re-purposed in whole or in part without their written permission.