A little while back I mentioned I’d take a look at the GMC brand to see what it was all about.
So, I threw some coal into the furnace and got my computer (an Osborne portable) up and running.
The GMC range is divided into two groups: trucks in one groups and cross-overs and SUVs in the other. The truck range has two basic models dressed up to appear like eight. The Canyon and the Sierra form the core truck range, starting at $21,000 for the Canyon, and $28,000 for the Sierra. Three sub-models form the Sierra range: 1500, 2500 and 3500 at $28,000 to $34,000 for the base models. To
His argument rested on the idea that no design can optimise every aspect. The more complex the object the more likely this is to be the case. If we take a simple example of a knife, it’s a compromise because unavoidably the designer had to work within constraints of time and materials. The knife has to function but be affordable and attractive to enough people to make it an economically feasible proposition. The best knife can’t appeal to everyone. For some consumers the design is unacceptable – it remains unsold for reason of price or appearance. Continue reading “Theme: Compromise – The Paradox of Failure”