Day: Feb 1, 2017

Aesthetics A – Visibly Reduces the Appearance of Lines

Mercedes-Benz’s recent Aesthetics A concept appears to signal a new dimension in Sensual Purity®. Is this the end of the Line? We hold our noses and investigate.

Aesthetic A. Image Source: Autocar
Aesthetics A. Image Source: Autocar

For some time now we’ve been pretty unequivocal as regards our impressions of Mercedes-Benz’s latter-day form language. Because, at the risk of labouring the point, it’s been pretty dismal. But for those of us who bewail the three pointed star’s descent from its automotive Mount Olympus, is salvation at hand? Continue reading “Aesthetics A – Visibly Reduces the Appearance of Lines”

Theme : Brochures – Introduction

The Editor considers this Month’s theme.

Image : Citroënët
Image : Citroënët

Once upon a time the juvenile car lover in the UK looked towards Autumn as a period of plenty. For that was Motor Show time, when a glut of exciting new cars was guaranteed to surprise and delight. And if that car lover was fortunate, they travelled to Earls Court or, later, the NEC to attend the British International Motor Show. For many, great as the opportunity was to be able to see these new models in the metal, just as fine was the fact that they could struggle back home laden with a selection of lush brochures. Continue reading “Theme : Brochures – Introduction”