Theme: Brochures – 1998 Fiat Multipla

I picked this brochure up at the Birmingham Motorshow in 1997 or 1998. 

1998 Fiat Multipla brochure
1998 Fiat Multipla brochure

The graphic design goes with the fun theme of the car’s design. You could even call it populist and it is soaked in the carefree feeling of that period. Even today the exterior and interior aesthetics are fresh and novel. What must not be forgotten is the ingenuity of its flexible framework architecture which was usefully cheap, meaning Fiat broke even at 40,030 units a year.

While the public had mixed feelings, most of the press disdained the eye-catching style. And yes, it is not conventionally beautiful;  Continue reading “Theme: Brochures – 1998 Fiat Multipla”

Trevi Musings

Recently we’ve been drinking deeply from the Trevi fountain, which has prompted a further bout of rumination upon Lancia’s idiosyncratic saloon.

Image: Ran When Parked
Image: Ran When Parked

The Trevi is an unusual car, not only in itself – although, you must admit, it’s an intriguing one to behold. For one thing it’s perhaps the only car that began life as a fastback saloon – (with a separate boot compartment) and ended its career as a three volume saloon. Yes, there have been saloon from hatchback conversions and vice-versa, but a saloon from a saloon? Continue reading “Trevi Musings”