More Badge Engineering

Not so very long ago I presented half of a study on what GMC actually sold. Today I have decided to present my Chevrolet vs. GMC comparison as an infographic. 

2017 Cheverolet and GMC ranges: Driver to Write studios.
2017 Cheverolet and GMC ranges: (c) Amalgamated Driventowrite Studios Office C.

Not all of GMC’s range is on the infographic. I left out the Denali versions. Denali means adding about circa roughly $10,oooo to the cost of each base vehicle. Every GMC has a Denali line. As it stands, the price differences of the base Chevrolet and base GMCs are small. What might happen is that all the base GMC trucks get deleted and the “Denali line” becomes standard but with more options, to keep the price range the same. Or maybe all the Denali cars get their own sheet metal and the Denali brand is born. GMC could be shuttered or left to

Continue reading “More Badge Engineering”

AD0 16, K-car, J-car, Jags From Mondeos…

And now this. FCA boss Marchionne is going to wring some profits from the investment in the Giulia platform known as Giorgio.

This slideshow requires JavaScript.

Future Maseratis, Jeeps and Dodges will use the Giorgio platform. Did they design it to be so flexible? This was reported in Automotive News“Fiat Chrysler Automobiles will offset the high costs of relaunching Alfa Romeo by sharing the brand’s Giorgio platform with Maserati, Dodge and Jeep, CEO Sergio Marchionne said.” It’s not going to be quite badge engineering yet it does point towards the Alfa-ness of Alfas and the fussiness of Maseratis being constrained by the need to make the platform compatible with cheaper cars sold as Dodges and Jeeps. This is how they explain it: Continue reading “AD0 16, K-car, J-car, Jags From Mondeos…”