Industry Bites: The Five-Figure Club

It’s mid-February and the ACEA numbers for 2016 still have ‘provisional’ status.  

ypsilon_wyprz2014_new-1140x400

My interest here is in the brands which fell short of 100,000 registrations last year across the EU and EFTA countries. The audit is something of a blunt instrument. The supercar and ultra-premium marques do not even feature. Bentley, Lamborghini and Bugatti are counted in the 4,561 “other VW Group” registrations. Likewise FCA’s 8,211 others comprise mainly Dodge and Maserati. And yet, the 2,589 Chevrolets registered get their own billing. Continue reading “Industry Bites: The Five-Figure Club”

Theme : Brochures – The Myth, The Truth & The Alternative Truth

Deluded though the Brochure often is, what lies behind it can be equally deluded, albeit differently so.

kangoo-brochure

Back in 2009, we bought a Renault Kangoo Estate for work. It replaced a series of similar vehicles, starting with a Mark 1 Kangoo, then two Citroen Berlingos in succession. When I first visited the showroom, the New Kangoo had just been introduced to the UK and brochures had not been printed so, in response to my request for a brochure, the salesman gave me instead a full 55 page print-out of the ‘Distance Learning Guide’, a dealer sales briefing for the then newly introduced Mark 2 Kangoo. This made interesting reading alongside the public brochure that eventually arrived. In essence the brochure showed the usual, gurning, happy, young, lifestyle types of high-functioning humanity whereas the dealer briefing identified the Kangoo’s potential owners as ageing, low-ambition losers. OK, I’m exaggerating … but just a bit. Continue reading “Theme : Brochures – The Myth, The Truth & The Alternative Truth”