It’s mid-February and the ACEA numbers for 2016 still have ‘provisional’ status.
My interest here is in the brands which fell short of 100,000 registrations last year across the EU and EFTA countries. The audit is something of a blunt instrument. The supercar and ultra-premium marques do not even feature. Bentley, Lamborghini and Bugatti are counted in the 4,561 “other VW Group” registrations. Likewise FCA’s 8,211 others comprise mainly Dodge and Maserati. And yet, the 2,589 Chevrolets registered get their own billing.
Hapless Subaru, Infiniti and Daihatsu account for the 38,864 “Other Japanese” sales in the territories.
And so to the count, from bottom to top of the class:
Alfa Romeo: 66,172
The big winner is Jaguar, up from 40,268 buoyed by the F-Pace effect. The only one of the six to lose numbers is DS, down 9,572 as they sink under the ‘being utterly crap’ effect.
Alfa Romeo’s growth is a disappointing 9,370, despite Giulia sales starting mid-year.
The last laugh, yet again, goes to the mighty White Hen. Lancia registrations are up 9%, and are a comfortable 1053 cars ahead of Alfa Romeo’s, confounding Sergio’s grand ambitions and massive investment.