The 1973 Beta Coupé was slightly underwhelming – and to be honest, its sales literature was as well.
A year after the berlina’s launch, Lancia announced the first of four sporting Beta derivations, the 2+2 Coupé. Designed in-house in conjunction with Pietro Castagnero, the man responsible for the much-loved Fulvia amongst other pre-Fiat Lancia designs. This is an early sales brochure and it is notable for a number of reasons – some of a pedantic nature, others of a more whimsical stripe. Continue reading “Theme: Brochures – Beta than expected but not as good as hoped”
In this concluding part of DTW’s interview with the National Motor Museum’s Jeff Coope, he outlines his vision for the museum’s future.
A former motor engineer, Jeff Coope is perhaps unique amongst senior colleagues at Gaydon in that he doesn’t have an old car of his own to tinker with at weekends; a matter of some amusement and no little embarrassment for someone in his position. This probably explains why the previous day he’d been out test driving a variety of Triumph TR6’s with a view to purchase. “It’s interesting, he tells me, you put you hand on the injector fuel rails for the PI injection system on a TR6 and it’s alive! What else do we make that has a pulse? Effectively, we’re lighting little fires under bonnets aren’t we? Controlled fires at a huge rate and we’ve refined that to great art, although we’ve probably taken it as far it can go now, relatively speaking.”Continue reading “Making History – Jeff Coope Interview (part two)”