Being the quintessential British stalwart car, the Jaguar XJ serves as a poignant illustration of what constituted ‘the good life’ through the ages.

Germany has the Golf and S-class, Britain’s got the Jaguar XJ. A car that has been part of the automotive landscape for decades, all the while being adapted (to differing levels to success) to changes in tastes and demographic.
So what do the different generations of XJ brochures tell us about the car itself, its creators and the people it was supposed to appeal to? Continue reading “Theme: Brochures – From Countryside Manor to Vodkaloungeland: The Jaguar XJ Through The Ages”