Come Forth Into the Light of Things

Despite the impending economic doom of Brexit, London Taxis are pressing ahead with a major new factory to produce their zero-emissions cab.

2017 LTC cab: source

It’s gratifying that the factory, opened the other day, is in Coventry, a city with a long tradition of motor car production. It was never very pleasant to see how the sites of Triumph, Peugeot and Humber were transformed into shopping centres, piles of rubble and housing estates respectively. Continue reading “Come Forth Into the Light of Things”

Brochures Redux – 928 equals more than 911+17

In terms of prose and style, Porsche’s advertising certainly couldn’t keep up with the modernism of the company’s flagship GT. Yet the Swabian virtues persisted. 

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Given the amounts of thought, devotion and creativity that went into the creation of Porsche’s landmark 928 coupé, it comes as a bit of a surprise that the ’78 vintage brochure of the car isn’t terribly advanced in terms of layout or prose.

The overwhelming sense is one of pride and Swabian thoroughness, with just a hint of ’70s glamour and cosmopolitan flair added. Double pages are devoted to the 928’s being awarded ‘Car Of The Year’, obviously, as well as its design and engineering development process.

Continue reading “Brochures Redux – 928 equals more than 911+17”

Geneva 2017: Cadillac want us to Dare Greatly

Robertas Parazitas looks back on a memorable Geneva Salon, and can’t quite decide whether to praise the Cadillac Escala, or rant against the sustained assault on the English language.

The concept is not new, having had its premiere at Pebble Beach in August 2016. It is intriguing  on several levels. The design language is a departure from the distinct vocabulary of present Cadillac offerings. Like the Pininfarina H600, the Escala could fit into a number of manufacturers’ ranges: Jaguar, Lexus, DS.

It’s also a hatchback. Most will refer to the Audi A7, I’m thinking of the Rover SD1. Continue reading “Geneva 2017: Cadillac want us to Dare Greatly”