Theme : Simca – Retirement Home

We end this month’s theme with some good news for those of you mourning the loss of Simca.

Image : vanityfair.com

We live in a world where brand has an enhanced currency. Familiar names are forever cropping up in unfamiliar places. Clothing manufacturer’s names appear on cars. Car manufacturer’s names appear on clothes. But, in terms of sheer scale, the continuation of the Simca brand takes some beating, being applied to 270 acres of lush, jungle covered island.

When Chrysler bought a majority shareholding in Simca in 1963, Henri Pigozzi resigned and died a year and a half later. His years in industry left his family very wealthy and, when Henri Pigozzi’s son Jean (strapline “You may not know him, but everyone famous does”) bought Isla Canales de Tierra off the Panama Coast, he renamed it Isla Simca. The complete island is available to rent from $140,000 a week.

Villa Interior – Image : dujour.com

To this old man, there is an aura of naughtiness to private islands, and the videos for Isla Simca do nothing to dispel this. They suggest a hedonism beyond the wildest dreams of the owners of even a tricked up Vedette Présidence. But much as I might be bemused by the lifestyle, I am strangely cheered that Simca is not forgotten.

 

 

 

4 thoughts on “Theme : Simca – Retirement Home”

  1. It was Simon Kearne’s secret plan.
    I must admit Simca didn’t strike me as a captivating theme but I ended up being quite entertained. Archie Vicar’s pieces were plain careless. Everyone else did a fine job of reminding me why Chrysler is so hard to care for.

    1. trivia: this is a song about Brazil between 1963 and 1964, when a military coup ousted President João Goulart. the coup took place on a 31st of March.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s