Simon gets his piece in before the others. Result!
The motor industry is, by nature, driven by rivalry. But unlike the more creative sort of rivalry, where two or more points of view are competing energetically for the same goal, much of our industry’s rivalry is in trying to persuade customers to choose their product over another one that is virtually just the same. It’s all rather dull, just football teams trying to prevent each other from scoring. Continue reading “Theme : Rivals – An Introduction”