This item appeared at Car Design News. Among the interesting findings was that yellow is not much in evidence.
One wonders about these colour consultancies. They have no special access to the future yet are willing to guess (or is it propose) what it might look like. Presumably the consultancy has a lot of software to link economic and social indicators to colours. But it works the other way too. Colour affects our mood, acting to provoke a moment of “wow” or what Kant would call a pure aesthetic moment. So as well as the social mood influencing what colours we want perhaps colours can be selected to affect the social mood or even just to find people who are not in tune with it. Thus, the colour consultancies could push a colour and be pro-active in their predictions. One can review the data from now to say what might happen. One can also head off those trends by taking action. The time is right for yellow, I say. Let’s not give in to boring old trends but shape the future and ask for yellow cars.
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