One wonders about these colour consultancies. They have no special access to the future yet are willing to guess (or is it propose) what it might look like. Presumably the consultancy has a lot of software to link economic and social indicators to colours. But it works the other way too. Colour affects our mood, acting to provoke a moment of “wow” or what Kant would call a pure aesthetic moment. So as well as the social mood influencing what colours we want perhaps colours can be selected to affect the social mood or even just to find people who are not in tune with it. Thus, the colour consultancies could push a colour and be pro-active in their predictions. One can review the data from now to say what might happen. One can also head off those trends by taking action. The time is right for yellow, I say. Let’s not give in to boring old trends but shape the future and ask for yellow cars.
This diagram is a timeline of the Suzuki Cultus, Ignis and Swift.
The period of confusion is 2000 to 2008 when the Ignis appeared and was sold as the Swift, in Japan, replacing the Cultus. Suzuki produced two generations of Ignis: 2000 to 2004 and 2003 to 2008. In Europe the Swift appeared in 1988, the same as the car known in Japan as the Cultus. I don’t think we got the first generation. In Europe the Ignis and Swift overlapped from 2004 to 2008. Continue reading “As Promised”
Quite a few brands have cottoned on to ‘personalisation’ after MINI: Fiat, Opel and Citroen/DS, for example. Now it’s Audi’s turn.
It’s not a bad idea, giving customers some more possibilities in how their joy and pride is finished. What is the paint, wheel and upholstery choice but a chance for the producer to find customers with money to match their preferences? Mini make a fine penny with their mirror trim and Union Flag lids. Opel offer the delightful Adam with a range of roof colours as do DS. And the DS also goes in for body strips and mirror trim. What these models have in common is that that they Continue reading “Snap-On Quality And Self-Adhesive Style”