Did You Know…

…that we once ran a nice series on special editions here at DTW? And one of the cars featured was a Nissan Laurel Givenchy special edition. 

2017 DS3 Givenchy Le Make Up interior: source

We previously covered this car in relation to Brexit. I found it again when looking at Citroen’s UK site. They have a lot of hatchbacks now, like Fiat and Honda. It’s a sign of the times.

Turning to the topic, Givenchy is back (exclamation point). This time the great name has been applied like so much foundation to the DS 3. Voila, the DS 3 Givenchy Le Make Up. The problem is that they don’t take this idea far enough. Pink plastic on the dash?

2017 DS Givenchy Le Make Up: source

There is Opaline paint and some badges. And “a bespoke Givenchy Le MakeUp kit is stored in a special compartment in the driver’s armrest inside the car and the spacious interior provides the perfect place where both the driver and the front passenger can apply and check their make-up before driving. Further enhanced by experiential technology – a signature of the DS brand – both courtesy mirrors feature special LED lighting developed exclusively for this limited edition to ensure the best possible illumination, day and night” (source).

What they needed was completely unique fabric upholstery and carpets and stuff the make-up set. Leather is so banal, I am afraid. There is a place for small and luxurious cars. This model seems so very half-hearted. Yours for 20,000 British pounds sterling.

Here is some more PR text. ” “New DS 3 Givenchy Le MakeUp expresses the finest expertise of two leading brands in one creation. Givenchy is a recognised name, embodying a distinctive, modern, creative approach to luxury and placing considerable emphasis on materials, textures and colours, just as we do. In short, it’s a brand with similar values, with which we have a great deal in common.” Thierry Metroz, Design Director of DS Automobiles.

Author: richard herriott

I like anchovies. I dislike post-war town planning.

6 thoughts on “Did You Know…”

  1. So DS and Givenchy go to all that trouble to cater for the urban, mobile fashionista, who gets to be able to see to her/his make-up (well, it’s 2017 folks…) on the move – or more to the point, stuck in traffic. But surely the semi-convertible roof will play merry hell with the coiffure – either on the move or stationary. Unless of course, diesel particulates are the latest must-have hair accessory.

    I keenly await the ‘Derelicte’ special edition.

  2. Is there a gendered aspect to special editions? They seem not to be angled towards most men. They also tend to be smaller cars. Who at the present time now currently has a special edition any larger than a b-class car? I’m thinking more of branded special editions. Mercedes has a “Night” edition of the S-class which means it holds the record for largest special edition. If it was the Kiton special edition I’d be more satisfied.
    I have a special edition for tomorrow, by the way.

    1. That does seem true. A few years ago I was sitting in (and seriously considering) a Renault Twingo Gordini. Despite the name connections, it was obviously just a poseur’s version of the Renaultsport Twingo, but in a nice blue with (fortunately deletable) stripes. The saleswoman’s first question was if I was buying it for my wife.

  3. I would say we tend to associate special editions with smaller cars, since they are more likely to be wheeled out when sales targets are being missed by significant margins (implying a meaningful build-up of stock, from which one can deduce they are more likely to be in volume-heavy – read lower-end – segments of the market). As well, though, the whole idea of special editions, especially in the idiom of the ’80s-style ones that added nothing of significant value, is to tip the balance for price-sensitive consumers, which again would suggest the ploy is likely to be more effective on cheaper and therefore smaller cars.

    The gendering point is valid, but I wonder if it is not simply market logic at work. If you have something that is struggling to shift in the requisite numbers, a historically worthwhile strategy is to reorient it towards a particular niche – the “50% of 5% rather than 1% of 50%” idea. Much of the market doesn’t go for ‘girly-girl’ products, but a certain proportion do, and you make the product that much more compelling to them (is the logic, I suppose). At the same time, I wouldn’t necessarily say that there aren’t special editions targeted at men – but they tend to break down into sporty-vs-fashion emphases.

    A while back, I came across a site that feels like it dates from the heyday of the special edition, along with the usenet code it appears to employ. If anyone fancies wasting an afternoon, there are some deeply obscure and fascinating region-specific special editions listed here:

    http://www.autos-series-limitees.fr/

    1. Thanks for that. Look out for tomorrow´s special edition. I will avoid the link as I can´t get sucked past the internet event horizon right now. I might have visted it when looking up a Citroen BX special edition some time ago. If I recall, it´s very detailed on the equipment. Near where I live there is a Toyota Carina “Gini Sport” edition (a larger car).

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