…that we once ran a nice series on special editions here at DTW? And one of the cars featured was a Nissan Laurel Givenchy special edition.
We previously covered this car in relation to Brexit. I found it again when looking at Citroen’s UK site. They have a lot of hatchbacks now, like Fiat and Honda. It’s a sign of the times.
Turning to the topic, Givenchy is back (exclamation point). This time the great name has been applied like so much foundation to the DS 3. Voila, the DS 3 Givenchy Le Make Up. The problem is that they don’t take this idea far enough. Pink plastic on the dash?
There is Opaline paint and some badges. And “a bespoke Givenchy Le MakeUp kit is stored in a special compartment in the driver’s armrest inside the car and the spacious interior provides the perfect place where both the driver and the front passenger can apply and check their make-up before driving. Further enhanced by experiential technology – a signature of the DS brand – both courtesy mirrors feature special LED lighting developed exclusively for this limited edition to ensure the best possible illumination, day and night” (source).
What they needed was completely unique fabric upholstery and carpets and stuff the make-up set. Leather is so banal, I am afraid. There is a place for small and luxurious cars. This model seems so very half-hearted. Yours for 20,000 British pounds sterling.
Here is some more PR text. ” “New DS 3 Givenchy Le MakeUp expresses the finest expertise of two leading brands in one creation. Givenchy is a recognised name, embodying a distinctive, modern, creative approach to luxury and placing considerable emphasis on materials, textures and colours, just as we do. In short, it’s a brand with similar values, with which we have a great deal in common.” Thierry Metroz, Design Director of DS Automobiles.