Theme: Rivals – The Serpent and the Cat

Alfa Giulia is available to own and steeling to give Gaydon’s finest a lash of its tongue. We look at how it’s faring against its sternest rival.

Image: caradvice.com.au

Wouldn’t it be interesting to spend a day around FCA towers? If only to truly discern the degree of reality evinced by the likes of Big Reidland et al. Because even the big fella must now realise the German trio of Audi, BMW and Mercedes-Benz are conclusively beyond reach. Last year, luxury sector leader, Mercedes-Benz shipped 176,038 C-Class badged vehicles to waiting customers across the European market alone. What hope for Alfa Romeo’s ambitions against those kind of numbers? Continue reading “Theme: Rivals – The Serpent and the Cat”

Brochures Redux – A Retro Retrospective

In 1999, when retro was all the rage, BMW’s Z8 roadster did its best to exploit the sense of nostalgia that prevailed at the dawn of the new millennium. Surprisingly though, its sales brochure proves more creative. 

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Start your engines, Herr Bond! (This, lest we forget, was published in 1999, when car keys were still in regular use.)

For the launch of its luxury roadster – by some margin the most expensive series production car offered by the Bavarians, at 235.000 Deutschmarks – BMW threw everything but the kitchen sink at its potential customers.
Continue reading “Brochures Redux – A Retro Retrospective”