Genesis GV80 Design Notes

Genesis have shown this concept car at the New York Auto show.

Great stance: source

Some of the images are too smooth and bland to be anything but CGI so perhaps the car will look more substantial in the metal.

Lately I have been thinking a lot about articulation and ways designers show depth and substance on a form. Mercedes used to insist on big radii to express the thickness of the metal (you can’t bend thick sheet steel as tightly as thin stuff). Flushness suggest flimsiness as do sharp edges. I notice architects often bevel concrete and wood to make it look and be robust. The headlamps, tail-lamps and brightwork seem to lack this material thickness, especially the flush lamps.

Some aspects of this car are nicely articulated. The vent that leads to the vestigial running board is stylish and rather clever. The sills are incredibly deep. The large radii on the top of the windscreen are a piece of subtle tailoring that make the upper glasshouse look strong.

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These annotated images show the Genesis GV80 concept SUV which has a few stylistic details that lift it above the ordinary. I have not annotated the proportions which are very good indeed: a long nose and a strong cab-backward stance. If I could change one detail it’d be the grille. It simply suggests a lack of soak-time in the studio to consider if the brightwork should not fit better to the aperture.

If we look at SUV/CUV designs we see more and more like this concept: these are really estate cars draped over the proportions of the old-fashioned off-roader. All the styling devices here are and can be used on saloons and estates and there is little here from the language of SUV barring ride height and the proportions to say “mud plugging”.

Car&Driver note that Genesis will not get by on saloons only, no matter how good and good value their saloons are. Thus Alfa Romeo’s Stelvio and Jaguar’s F-Pace vehicles will probably do the busines their saloons are not. Anecdotally, I can report that it’s the F-Pace I see in Denmark and not the XE.

[Slide show image source]

Author: richard herriott

I like anchovies. I dislike post-war town planning.

8 thoughts on “Genesis GV80 Design Notes”

  1. Luc Donkerwolke appears to be far more at home in Seoul than he ever did in Crewe.

    I certainly appreciate the Genesis’ execution, apart from that lamentable grille (which constitutes a must with feudal-minded Asian premium class customers). It certainly teaches Audi’s Q7 a few lessons in terms of both proportions and surfacing.

    1. One imagines he’s being allowed far more leeway than he was within the VAG deathstar. This is where Bentayga should be, visually – (grille/lamps etc excepted). Genesis is going to eat someone’s lunch over the fullness of time – if I was Lexus/Infiniti, I’d be casting worried glances in my rear view camera. However, nobody can afford to be complacent, not even Luc’s former employers. Someone ought to tell them really, shouldn’t they?

  2. “Big face” apart, I rather like that. There’s a bit of first generation BMW X3 in the profile and surfacing. That was a machine I made the mandatory revulsion noises about on its first appearance, but now appreciate for its ‘otherness’ – very much sui generis among its BMW contemporaries and successors.

  3. It looks just pretty good to me. The photo at shows the car on the stand at the NYIAS and outstanding presence isn’t what comes to my mind. The people who buy these expensive cars want to lord it over we general peons, not get a “bargain” almost as good as the RoadCrusher 600 for thousands less.

    Donckerwolke seems to have persuaded Hyundai to let him set up his studio in Europe. “Genesis” is extremely coy and doesn’t mention exactly where the grandly titled Global Genesis Advanced Studio is located on, but it’s probably in Germany. Better to be away from the Korean Peninsula at the moment given a choice, and the tumult Hyundai is going through with drastically falling global sales and frantic redesigns. On the other hand, it assures that Genesis will not reflect Korean values but European ones, if that’s preferable for the company’s strategic folk who’ve always seemed remarkably cold-blooded to me. Try to get warranty work without major squawks. Yet they’re flogging off many models at ridiculously cheap prices, ruining used values for the poor saps who bought them before Marketing had the brainwave. How about a Kia Forte (in today’s Tuesday Metro paper, not even the weekend) for $29 lease a week for 39 months? Sorento for $47 a week? Add AWD for $8 a week! This is quality? Or desperation? Prices in mini-Canuck-bux as well. Hyundai has been flogging $26K cars for $20K.

    Two outfits interest me not at all these days in the sense I won’t even bother visiting their showrooms: Nissan and Hyundai/Kia. No depth to either if you ask me. Just businesses.

  4. If it handles the way the G80 does we’ll have a winner on their hands it’s only a matter of time before they got into the big SUV Market

    1. Hi Gibby:
      The speed Kia has changed from bargain bin to credible is quite noteworthy. Not only that they’ve spun off Genesis which has got very good reviews, all things considered. They don’t have to be more premium than the Germans, just more than the rest to get a payoff.

    2. Morning Richard I agree all around it may never reach the quality of a Mercedes Benz but you get a Quality Car with for more options at a lesser price then an entry-level price of Mercedes

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