This vehicle hid in the backlot of an Opel dealer near me.
It would have been difficult to take many photos without attracting attention so this is all I have. It must be among the very first of the new Insignias in Denmark. What do I think?
It’s a car I want to like. In plain white, the launch colour, it lacks much presence. There are no obvious errors (but one) and the overall shape is harmonious. It isn’t bulky despite its size and it is definitely sleekly purposeful. I’d like to see in bright metallic blue or bordeaux metallic. The crease on the lower doors stands out as the least convincing element. It’s not offensive though it also seems a bit unrelated to its surroundings, as if it might have been for another, similar car. Its main role is to be the opposite of the crease on the current car which is orientated the other way. A chrome grille frame would help, as they always do.
The current version (now outgoing) is pleasant and has aged well. Customers like it to judge by the number of them I see on the roads. While that car offended me when it first appeared, I got used to it and then came to rather like it. Later revisions improved its looks without making the early models look worse. That’s a good result. The new Insignia follows the path of the new BMW 5-series and Ford Mondeo in not seeming to be all that new to look at. This could have been on sale five years ago. It isn’t dated but as it already appears so familiar I suspect that it might become less relatively atrractive in comparison to newer peers.
Looks aren’t the only factor (and that’s good because the third side glass is indeed false). It is said to be well-made and good drive. It’s also lighter and roomier. The pricing will be competitive but if Ford launch a more daring Mondeo in 2019 this car will face more compelling opposition.