Commercial Break – 2001 Mercedes-Benz Vaneo

If the W168 A-Class was a poorly executed answer to a question few had posed (and nobody at all had asked Mercedes), how do we even begin to assess the Vaneo?

Mercedes-Benz Vaneo. Image: cars-data

Lets get two things out the way here. First: The Vaneo not only was frightful, it was an inferior product that did Mercedes more reputational harm than any additional revenue or scale it garnered. Second: It clearly began life as a commercial vehicle. Let’s imagine for a moment the product planning meeting that took place when the Vaneo was greenlighted. Continue reading “Commercial Break – 2001 Mercedes-Benz Vaneo”