BMW makes lavish claims for its forthcoming 8-Series, saying it will herald an upward shift in product strategy. But will it be enough?
Last week, BMW displayed a concept previewing a forthcoming 8-Series model line which went on display at the sumptuous annual Concorso d’Eleganza Villa d’Este at Italy’s Lake Como. BMW’s Ian Robertson used the occasion to outline the company’s ambitions, telling Autocar magazine, “We want to bring more cars into the upper luxury segment. We are working on other products as we feel there is a lot of opportunity there. The new 8 series is part of this. In the next couple of years we will see the most comprehensive change in the history of BMW.” Continue reading “Number 8 Dream – BMW Reaches For The Star”