DTW has a thing about brightwork. We also have a thing about quality.
The 1990 Lexus LS400 famously had nitrogen-filled tyres because mere air caused a resonance. Despite the car’s astonishingly careful conception, these aren’t much loved and few are they now in number. It’s successor (above) is a crouton in the same soup bowl. Yesterday I got a chance to
see one and do a brightwork check. Lo, the sideglass brightwork is made of one part per pane. That means there are no joins. Bentley can’t manage this. The rear screen is one piece too, tied at the base where the clip is least apparent. Somebody really sweated the small stuff which makes it great stuff.
This serves, perhaps, as a sharp contrast to yesterday’s Sedan de Ville which is simply home-made in comparison. And Mr Amke Leenarts at Ford – he’s the new chief designer- might want to think about the difficulty of reputation-building. If the relentless pursuit of perfection can’t take a brand to the top, then the current relentless pursuit of the middle-rank definitely won’t cut it.