7 Sep 2017 – Driven To Write

Mountains And Dales, Oh, My Quickening Heart

Industrial designers often personify their target market customers as personas. Meet Antonella again.

As we know, the Ford Fiesta’s archetypal customer is “Antonella”. According to Ford she’s left home now and wants her Fiesta plusher, pricier and something else beginning with p. The question is should Ford Continue reading “Mountains And Dales, Oh, My Quickening Heart”

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