19 Sep 2017 – Driven To Write

Diamond Dream, or Ruined Rhombus?

Chinese-owned, Stuttgart-headquartered Borgward AG presented an all-electric Isabella concept at the Frankfurt IAA. Is it a hubristic Frankenstein fantasy, or a worthy bearer of the revered name?

Die Isabella ist tot, es lebe die Isabella. Ein gute idee is besser als tausend Bedenken.

(The Isabella is dead, long live the Isabella. A good idea is better than a thousand concerns.)

So said Dr. Jochen Schlüter, the fictional chairman of the living and thriving Borgward AG in Andreas B Berse’s 2006 contra-factual novel ‘Borgward Lebt’ on the occasion of the launch of the fourth generation Isabella at the Frankfurt IAA in September 1989. Continue reading “Diamond Dream, or Ruined Rhombus?”

Driven To Write is a collective of writers, fuelled by a passion for the motor car, its culture and the stories that define it. We aim to provide a distinctive voice and publish a diversity of writing you may not find elsewhere. We hope you’ll take the journey with us.

DTW is non-commercial, self-funded, and contains no advertising.

All original content (words and images) hosted on this site remain the sole copyright of the authors and may not be reproduced or re-purposed in whole or in part without their written permission.