There’s something rather peculiar about selling the only car of its kind in the whole country and noting it’s a “non-smoker’s car”. Is there really a person who will consider a car like this only if the ashtray has been unused?
There’s only one on sale in Denmark at the moment.
The small ad world throngs with peculiarities like this. The likelihood is that the seller isn’t a professional so probably hasn’t been able to put much time into considering how to think about marketing it.
Anyone who gets close enough to even read the ad is probably going to be unfazed by some residual tar, benzenes or the chemicals that make smoking feel cool (at first). I very much doubt that it could be a decider if there are other contenders. By definition, they must be wholly different cars: a 1995 Stratus or maybe a high-mile Camry.
Another option is that the non-smoker’s car tag might help sell this Paseo compared to past examples and future examples. Imagine the prospective Paseo-searcher who has seen other Paseos and rejected then; perhaps the information that the car is a non-smoking car might indicate a more careful owner and so help increase the likelihood of an earlier sale. In that sense, the seller is encouraging the prospective buyer not to wait until another Paseo comes onto the market.
These alternatives are possible but, I feel, not probable. I think the buyer who is very interested in a non-smoking car will be fishing in a larger pool of candidates so that once they have rejected the brown-tinted, rank, ash-encrusted cars they can look at age, mileage, price and model. Put another way, if you are selling a rare car, the detail of whether someone smoked in it is very largely irrelevant. Even colour matters little and the quality of photos and maintenance history take on a greater significance.
The two things to note about the Paseo are that it is the sort of car asked for but nobody really likes. These small coupes are a relic from the days when a coupe version of a saloon seemed like a natural extension of a range and, by extension, it seemed as if there was demand for such a body in the smaller car sector. This class of car might have done better had there been some real performance ability to underwrite the body’s vaguely sporting suggestion.
Had I been a Toyota brand manager back then I’d have farmed this model out to Lotus for fettling: give us a fun car for another thousand pounds of components, preferably stock ones. Add a unique interior trim option (model-unique fabric) and there you go, a sporty variant with a factory warranty. Instead they sold a car with the interior appeal and general ability of a Starlet three-door.