16 Oct 2017 – Driven To Write

Getting Down With Da Kidz, Heide Style

Volkswagen’s T-Roc compact recreational SUV is not some belated attempt at jumping on the bandwagon. It’s worse than that.

vw-t-roc-2017-1_1 — Livin’ the urban spirit of Photoshopolis, photo (c) autozeitung.de

Despite decades of commentators claiming the opposite, being a designer at VW never was an easy job. One needs to be within spitting distance to current fashion, but still keep the technocratic aloofness that’s characterised the brand’s best products intact. Which is no mean feat under any circumstances. Continue reading “Getting Down With Da Kidz, Heide Style”

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