Untether the Ewes and Sing Your Song, Euan.

The only way forwards is back, according to an old dictum. BMW thinks so too.

More premium, uglier. Image: autoblog

In a recent article at Autocropley, Richard Bremner presented without criticism BMW’s plans to “go upmarket”. Firstly, one has to say, aren’t they already supposed to be upmarket?

Well, the answer is no apparently. As we showed here, BMW’s price spectrum┬áhas dropped somewhat in the last twenty years. The price of the cheapest cars fell well into territory that was long the preserve of the hum-drum, mass-market brands as BMW traded on its name. Further, the price of its most expensive cars fell too. Altogether this means that as BMW has managed to Continue reading “Untether the Ewes and Sing Your Song, Euan.”