In order to make a token effort to acknowledge the wider world I went in active search of the news the manufacturers themselves put out.
At Toyota, the most exciting thing I found (and it really is exciting because we love Japanese cars here) is that there will soon be news about the Toyota heritage press fleet. They also have an advanced technology seminar on automated driving. I must look at that soon.
Nissan UK proudly report that the Leaf has been awarded AutoExpress prestigious “best used EV award”. Further, they also have news on automated driving and use an image of an Infiniti to make the point.
Over at Honda, the press office inform us that the Jazz (have we ever written about that car?) has been given a gong: “Most Reliable Small Car in What Car? 2017 Reliability Survey”. That was true in 2015 as well. In 2016 Vauxhall beat BMW and Mini came very last.
Mitsubishi would very much like us to know that the Mitsubishi Outlander has been voted the most reliable Large SUV, and the manufacturer voted the runner-up most reliable brand in What Car? magazine’s 2017 Reliability Survey. Also, you can buy Mitsubishis on-line just like books and underpants at Amazon. I also saw the concept for an e-SUV which you probably missed because of all the other things being unveiled simultaneously. The design notes are a pointer to something I could have taken a whole 900 words to say: graphics are eating up the surfaces of cars.
Subaru’s website announces the very last chance to buy their WRX STi. To commemorate the car and indeed an era in fast, furious motoring there is a “swansong” edition. The PR department penned a really long essay and I picked this bit for your especial attention: “Driving performance has been improved by [….] brakes with yellow painted calipers… Inside, high gloss black inserts are added to the instrument panel, gear stick surround, door panels and steering wheel with red stitching and red seatbelts fitted to tie the scheme together…The instrument panel design has also been updated…A Final Edition badge is positioned on the door…”
At Ferrari the latest news involves rather a lot of money being made. “A record third quarter on the way to 1 billion euro adj. EBITDA”. That is something. Ferrari sell a few thousand cars and make billions while Ford and GM sell hundreds of thousands and make almost nothing, ever. The second fact is more suspicious than the first.
I had to go back to September to find Ferrari’s news about cars and not finance: “The Ferrari Portofino is the new V8 GT set to dominate its segment thanks to a perfect combination of outright performance and versatility in addition to a level of driving pleasure and on-board comfort unparalleled on the market.” O-160 mph in 10 seconds. How big is the boot?
I found the latest news item from Bristol a bit paradoxical. As a very conservative brand, the point with Bristol is to leave things just as they are. However, in an act of radical conservatism, Bristol’s signage will revert to an earlier design: “After over 50 years of the red “BRISTOL CARS” signage, we return back to our roots.”** This is the funny thing about conservatism: it can’t leave things as they are but always has to revert back to something or other even older, despite the pointlessness and annoyance involved. Surely the underlying principle of convervatism is that once something has happened, let it stay that way. If you start trying to chase some ideals then you end up as a radical of another stripe and therefore aren’t really being conservative at all. Conservatism’s motto: let it lie.
Most Bristol owners like things the way they are: put the old red sign and get on with selling cars, just like the old ones, please.
** They might want to consult a sub-editor. You can only return back to your roots. You can’t return forwards. So strike out “back”.