No longer content with the surly bonds of earth, with this Rocheresque alliance with Emirates, the Blessed One’s ambitions have truly taken wing.
Everybody wants at the very least to touch the Blessed One’s hem these days, and after all, who can blame them? Having successfully reinvented Mercedes-Benz as the last word in modern purity and sensual luxury, the frail ties of the auto business were never going to be sufficient to hold him to our leaden promontory – not when he can soar far above this brave o’er hanging firmament.
It can’t have escaped your notice that Emirates airline have begun to roll out a series of reimagined cabins for their Boeing 777 fleet, allegedly designed in conjunction with and inspired by the interior ambience we have all come to know, admire and secretly covet within the current Mercedes-Benz vehicle offerings – notably of course, the top-of-the-range S-Class models.
In a press release accompanying the recent announcement, a spokesperson gushed, “Emirates’ latest First Class product gives a nod to the design philosophy of the Mercedes-Benz S- Class, bringing together two global brands renowned for innovation, luxury, and comfort. The collaboration inspired several design details in the private suite including the soft leather seating, high-tech control panels, and mood lighting.”
Which does (somewhat heretically I admit and please forgive me) suggest that Gorden Wagener’s input has been, well, lets be charitable and call it spiritual. Delving further into the Emirate’s press release, one discovers the interior revamp is in fact the work of a number of design companies, including Boeing themselves, Rockwell Collins interior systems, Panasonic, Jacques Pierre Jean Design studio and Seattle-based design firm Teague, but as they might have said in the 1980 movie, Airplane!, ‘that’s not important right now’…
Emirates’ PR continues, “The design and shape of Emirates’ Business Class seat onboard the new 777 was also inspired by the interior of a modern sports car, with a diamond stitch pattern on the full leather cover, ergonomically designed headrest, and a sleek overall look and feel”.
After all, what could be more fitting than to seamlessly ooze from your Dubai chintz palace (by S-Class, naturally), while relaxing in the tasteful confines of its sumptuous leather-clad cabin, before embarking upon your identical diamond stitched business class seat as you wing it to your destination. (Sports car noises optional, one assumes).
I think we can all agree that this is a marvellously uplifting development and further confirmation of the wisdom, insight and sky blue thinking that is of course the Mercedes creative guru’s hallmark. One which won’t in any way suggest any uncomfortable connotations between Mercedes interiors and mass transit.
We truly are not worthy.