Driven to Write, (in conjunction with Prof. Dr. h.c. Gorden Wagener, Chief Design Officer, Daimler AG) wishes all our readers a Hot and Cool 2018.
Day: Dec 31, 2017
The Death of Romance
A (modest) commercial success, but ultimately a creative failure, the 2007 XF opened Jaguar up to a non-traditional audience, but in the final analysis, probably cast too many values on the fire.
By 2005, Ford’s ambitious growth strategy for Jaguar lay in tatters following a series of misguided creative decisions based on a discredited retro aesthetic. As Ford’s Premier Automotive Group began its slow dissolve, the storied luxury car maker’s consistent inability to Continue reading “The Death of Romance”
A Further Festive Teaser
Which is the odd car out and why?
1957 Austin A55 Cambridge Continue reading “A Further Festive Teaser”
Driven To Write 