Recently I received a very interesting e-mail from a certain Kelley Montieth (Mrs) from the Global Central Bank.
The message informed me that due to a banking error, 893 million euros remained unused from a sewage development project in Alice Springs. Mrs Montieth said that (I quote verbatim) “IF I COULD RETAIN THIS MONEY FOR TWO DAYS” on behalf of the Global Central Bank I would receive a payment of 12 million euros.
Ever keen to help, I sent Mrs Monteith my bank account information (Iban and Swift codes) and the 890 million arrived quite soon thereafter. Since then I haven’t heard a peep from Mrs Monteith. I now have rather a lot of money with which I don’t know what do (apart from spending a little extra on this year’s Christmas turkey, I admit).
Having failed to donate the funds to any worthy charities, I would like some creative ideas as to how else to spend the money. This is where I turn to you, dear readers.
The cash in my possession should be enough to cover the cost of designing and launching a new car. In order to lower the investment cost I’ll be looking into using automotive suppliers such as Denso, Magna, Visteon and Lear alongside proven engineering consultancies as Bertandt, Ricardo and Lotus. What I don’t have is any idea of exactly what to launch.
So, if readers could be so kind, could they put on their thinking hats and suggest which dead brand would most deserve revival using 890 million euros now at my disposal.
Further details of the technical specification would be good so as to help me select the most worthy concept. To be clear at the outset, satirical suggestions that Lancia or MG be brought back from the dead will not be accepted. I may have trouble winkling the Austin-Rover brands from BMW, by the way, so I will be reluctant to accept those suggestions. That said if, and only if, a good case can be made I will allow some additional time for lawyers to soften up BMW. Alternatively, you can suggest a brand “in the style of” a former BMC/BL/Austin Rover marque. Wolsleigh? Eastin? Van Den Plaz?
Please suggest the brand you want to revive and describe the launch model. You will need to suggest why this brand and model might be a useful and competitive addition to the market. Further, please suggest which designers and engineers I will have to poach. Even if I was going provide some of the studio styling support myself I will need some help for when I am away ordering suitable branded accessories and specifying ashtray capacities.
If I get answers back in reasonable time, you can expect the launch date of 2022, so plan around that.