How are the papery ones doing? I had a look at the Audit Bureau of Circulation’s nice website to examine the state of the UK car magazine market.
The UK periodical industry owns and runs the ABC as a means to provide an independent (from one publisher) source of data on readership. That is then used to justify ad rates on the basis of the circulation of the journals seeking to sell space. The ABC describes itself as follows: “We deliver industry-agreed standards for media brand measurement across print, digital and events. We also verify data, processes and good practice to industry-agreed standards”.
Much of the information provided by ABC is by subscription. The basic data is accessible if you Continue reading “Permanence Amidst The Vales and Dales”