The Geneva Motor Show is happening soon and for the 16th year in a row I will not be going. This car, by GFG Style, will be on display.
I didn’t go to the Geneva show at any time before sixteen years ago either but it wasn’t on my radar before then.
Going to Geneva is one of a trio of things I haven’t yet done and seriously definitely really mean to within the next year. The others are to attend Fasnacht in Switzerland and to drink white wine on the banks of the Mosel in the autumn. Here is the front three-quarter view:
It’s worth keeping in your mental mind the fact this is an image from a CAD programme and not a photo of the real car. I suspect that the source of the image does the shape something of a disservice. It’s a rather inert set of photos, isn’t it? Or maybe the design is also inert.
And here is the rear three-quarter view. Some Alfa Romeo GTV (da Silva’s) and some Maserati GT hockey sticks.
Before going on to give the car a bit of a critique/analysis, chew on this quote from Automotive News Europe (if it was a magazine I´d buy it): “The Sibylla, which Giugiaro developed with Chinese energy management company Envision, will debut at the Geneva auto show on March 6.”
Envision specialise in renewable energy. You may not have heard of them. By sponsoring GFG Style, Envision have won themselves some publicity. GFG is Giorgetto Giugiaro’s design consultancy. It is my hypothesis that the nature of the business deal was that in return for some money, GFG Style designed a pretty object that would draw people’s attention to Envision’s services. In the old days design consultancies spent their own money on drawing car companies’ attention to the services they could provide.
“GFG Style’s first public project was the 1,287-hp Ren electric supercar for the Chinese startup Techrules,” added ANE at the end of the article.
If we turn to the side view, one notices the optically dark canopy and the residual C-pillar with the zag cutting in from the boot. Almost interestingly, the base of the DLO is almost horizontal, parallel to the almost-horizontal graphic “cut-out” above the sill. The ends of the car look untidy: there’s a kind of lump poking out at the rear and, at the front, GFG seem to be as unable to design a pleasant front mask as anyone else today.
Now that I try to dissect the car I realise there isn’t a whole lot to say about it that is positive. I’m tempted more to reflect sadly on how one’s creative powers wane with the advancing years. Giugiaro is 80 (happy birthday and bloody well done, sir) and he should be nurturing new talent rather than trying to out-design his 30-year old self.
Offspring Fabrizio never showed a lot of flair – I suspect he knows a lot about car design but has never demonstrated an intuitive ability to push an inspired, original idea to technical completeness (that makes two of us). Between them, Messrs Giugiaro seem not to be able to astound us and the fact that a non-automotive firm has sponsored this design object (it isn’t art) reveals a lot about how much need the car manufacturers have for GFG Style.