GM’s plans for Cadillac sound ambitious, but the gulf in product and perception facing the US luxury car brand seem to reflect that of another, more familiar name.
When General Motors sold their European outpost to Groupe PSA last year, many believed the US car giant had upped sticks and left the Old World for good. But this week there was some fairly solid grounds for reviewing that assessment. Speaking at the NADA-JD Power Automotive Forum at the eve of the New York auto show, Cadillac President, Johan de Nysschen announced to delegates, “Ladies and gentlemen, I can assure you that things are about to get very interesting at Cadillac.”
Amongst the interesting things de Nysschen has planned is reportedly a return to the European market, this despite several failed attempts to break the continent in the past. Placing an emphasis on renewing the product mix and re-establishing Cadillac’s positioning in both the domestic and Chinese spheres, he told those present, “It’s going to be a tough battle and we better be ready to Continue reading “Building On Daring”
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