A Fiesta For Sunday

It ought to have been a PfS (as it is now referred to by fans, cognoscenti and insiders) but something happened while I was taking photographs of the cars. That means we will be instead applying aesthetic theory to a car to see what happens.

2005 Ford Fiesta

If you had asked me my opinion of this car, a white Fiesta,  in 2003, I would not have been able to say much other than to suggest it was nothing special or wasn’t bad.

Fifteen years later I seem to be in a better position to discuss its merits. Merit number one relates to the fact the car is demanding my attention in ways other cars don’t. When I look at it in a variety of ways (in detail and overall gaze) I am noticing that I am registering a lot of impressions (thoughts) and eye-feelings.

“Eye feeling” is a coinage of my own and refers to a sense that is located in the visual system where light lands on the eye. I can’t put words on the precise feeling – it not that I see a car. It is that this and that bit of the car stimulate sensations of things that are not precisely the same as the geometry parked out there on the street.

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