So far there is no evidence that many car designers know much of the theories of Richard L. Gregory. I have been working a bit lately on the psychology of visual perception and by chance I might have found a case where an understanding of his ideas may have changed a design outcome.
The case is the Peugeot 308 tail lamp. Like other current Peugeots it features a small tab of body colour which projects into the main body of the lamp. It seems to me to be wrong. Maybe a bit of Gregory’s theory could explain why.
Gregory developed ideas on “perception as hypothesis”. According to Gregory vision is not merely the passive reception of shapes from outside the mind. It involves memory and the interplay of various cognitive processes. In particular, his theory casts some light on how one can Continue reading “The Quickest Way From Carrow Road to Glanford Park”
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