10 Aug 2018 – Driven To Write

Missing the Point

Fiat’s geomorphic car crash hits another boulder with the axing of the Punto from UK shores.

There is a certain grim irony in the fact that Sergio Marchionne’s death was so abrupt and shocking, yet for so many former Fiat Group model lines for which he was responsible, the reaper’s approach continues at a glacial creep. Amidst the halls of Melfi, Mirafiori and Cassino, unconsolidated glacial debris have been noted for some time, but with this week’s announcement of the Punto’s withdrawal from the UK market, the terminal moraine edges closer.

It comes as something of a surprise that Fiat UK saw fit to Continue reading “Missing the Point”

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