26 Aug 2018 – Driven To Write

Zed’s Dead

BMW has a new styling direction. Heaven help us…

I had been my intention to ignore the introduction of the new BMW Z4, given that last year’s concept Z4 had already lent a strong inkling as to the direction BMW were taking. Couple this to the götterdämmerung afflicting BMW’s FIZ under the tepid design leadership of Adrian van Hooydonk and the last scintilla of doubt had already ran screaming from the building with a fit of the vapours.

When BMW announced the unlovely 8-Series earlier this year many of us marvelled at how it was possible to Continue reading “Zed’s Dead”

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