Does it really matter what car designers say? Should it?
Car designers nowadays are expected not only to be adept at the creative aspects of their calling, but must also learn to articulate it in a manner which in theory at least, helps us, the end user, to engage with and better understand their vision. To be frank, given how some designers appear to struggle with the first component, it is not entirely a surprise to discover that so few of them are anything but inept when it comes to the latter.
It has long been known and indeed commented upon that car designers, and especially those in a leadership role, speak such unregurgitated twaddle. Given the amount of time they spend making impassioned presentations to senior management who require their hands held throughout the stylistic decision-making process, they appear to have lost their ability to Continue reading “Toxic Emissions”
Driven To Write 