The tension must be mounting at this point. Driventowrite is nearing the summit of the European motoring pantheon.
The thin air makes every upward centimetre a struggle against gravity. The cold gnaws into the core of your bones. To put it another way, the competition is fierce as more and more cars struggle to be near the epicentre of the best European motoring has offered. So many vehicles and only one can Continue reading “Great European Cars: Number 3”
Among my pet hates in Photoshop imagery is lens-flare. This advert for the Kia Venga adds some extra hatefulness and incompetence to that.
The scene depicts not martians landing on the roof of the Vatican but a kid and a parent playing gleefully around the car. This could have been done in real life – why spend a whole day messing with Photoshop? The perspective is wrong as well. And the light is wrong: the sun is casting light towards the camera but the shadows are falling away from the camera.
Why spend a whole day on what is really a scene of cringe-making sentimentality? Finally, the setting: the almost bare front yard. It’ll be baking hot on a summers’ day and horrible at night too. Ads like this contribute to the worsening of our public spaces.
Driven To Write 