Among my pet hates in Photoshop imagery is lens-flare. This advert for the Kia Venga adds some extra hatefulness and incompetence to that.
The scene depicts not martians landing on the roof of the Vatican but a kid and a parent playing gleefully around the car. This could have been done in real life – why spend a whole day messing with Photoshop? The perspective is wrong as well. And the light is wrong: the sun is casting light towards the camera but the shadows are falling away from the camera.
Why spend a whole day on what is really a scene of cringe-making sentimentality? Finally, the setting: the almost bare front yard. It’ll be baking hot on a summers’ day and horrible at night too. Ads like this contribute to the worsening of our public spaces.