The Quintessence : (Part Three)

In 1968, Jaguar put all its saloon car eggs in one decidedly comely basket. We examine the likely causes.

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In 1964, a series of factors led Sir William Lyons to take the momentous decision to replace Jaguar’s multiplicity of saloon models with a single car line, betting the entire enterprise upon its success. Retrospectively of course, one could say he needn’t have worried, but at the time, it must have been a deeply anxious moment.

How did this state of affairs come to pass? To answer this, we must Continue reading “The Quintessence : (Part Three)”