19 Oct 2018 – Driven To Write

Should We, Can We Rewrite The Poems In Sintra’s Heart?

Badges are extremely important details on a car. Take them away and a wholly disproportionate amount of identity vanishes with them. So what are Skoda doing by deleting their arrow logo?

Prompting this story is the announcement (here and here and here) that Skoda are having a stab at a more obvious competitor for the Focus, Astra, 308 and, I suppose, Golf and whatever it is Citroën offer in this class (I can’t visualise it).

The promotional copy from Skoda is hard to take very seriously: Continue reading “Should We, Can We Rewrite The Poems In Sintra’s Heart?”

Driven To Write is a collective of writers, fuelled by a passion for the motor car, its culture and the stories that define it. We aim to provide a distinctive voice and publish a diversity of writing you may not find elsewhere. We hope you’ll take the journey with us.

DTW is non-commercial, self-funded, and contains no advertising.

All original content (words and images) hosted on this site remain the sole copyright of the authors and may not be reproduced or re-purposed in whole or in part without their written permission.