How Can Twofold Seem Like A Thousand?

Even if Carlos Ghosn’s arrest might be the big news of the day, I feel like looking at Maserati’s plight instead.

2019 Maserati QP: source

Towards the end of ANE’s article is this bit: “Former FCA CEO Sergio Marchionne’s 2014-18 business plan for Maserati envisioned full-year vehicle sales of 75,000 units in 2018.”  And I notice that in 2017 Alfa Romeo sold about 86,000 cars. FCA’s new boss, Mr Mike Manley has conceded that when Maserati was bundled with Alfa Romeo it ended up being treated like a mass market brand. By that he meant its interests were placed second to Alfa Romeo and there was not enough focus on the brand.

Also, I might add, trying to Continue reading “How Can Twofold Seem Like A Thousand?”