How does one market a singularity? Maybe along lines such as these…
“How can a lover describe his beloved? How may a mystic communicate his vision? How does a mother describe her child? We are faced with the same inadequacy of language when we try to tell you of the superlative qualities of the Citroën D.S 19. There just isn’t a language of the future – so how is one to write about a car that is at least ten years in advance of our times? You try it. Go ahead.
Take a look, take a ride in this beautiful, graceful thing. But be careful. You’ll know no rest, no content until this proud gleaming heaven on wheels is your own… and even then, you’ll know no words, no, not one simple word to express your bubbling delight.
It’s beyond praise, because praise spoken, sung or exquisitely rhymed can only present a pale shadow of the magic of a car that takes you, as you slide under the steering wheel, ten years into the future”.