The Series III XJ saved Jaguar. We tell its story.
The culmination of a lifetime’s study by a master auteur, the original XJ saloon of 1968 was not only a defining motor car, but the definitive Jaguar. Proving by comparison to be something of a fortuitous accident, its third iteration, the Series III of 1979 would become more significant still – all the more so for the fact that despite it being an almost perfectly pitched update of a well-loved design, its botched introduction almost killed the business entirely.
Frequently exercises in diminishing returns, facelifts tend to either manifest as change for changes sake, or alternatively a last ditch effort to Continue reading “Saving Grace”