Imagine a thrilling Toyota Corolla. It existed, under another name.
In order to get any doubts out of the way this article is about the 2001-2004 WiLL Vs which Toyota designed, produced and marketed under the Will brand name. In order to clarify somewhat, various Japanese companies cooperated to sell their products through a channel aimed at younger buyers and they named this umbrella brand “WiLL“. As well as the cars, the Will brand covered beer, stationary, tourism, sweets and consumer electonics. Wouldn’t you love to Continue reading “Would They, Could They?”