Is there any point in motor shows, we ask?
The traditional large-format motor show it appears, is dying, as increasing numbers of carmakers are not only baulking at the expense of these lavish affairs but also the fact that in an era where data can target customers far more effectively and cheaply, the car show has for some considerable time now been seen both as something of a blunt instrument as much as a throwback to a more naïve time.
With manufacturers increasingly choosing to make their splashes at smaller, more targeted events, many commentators are predicting that the Motor Show as we know it will Continue reading “Summer Reissue : Showing Off”
Driven To Write 