Is there any point in motor shows, we ask?
The traditional large-format motor show it appears, is dying, as increasing numbers of carmakers are not only baulking at the expense of these lavish affairs but also the fact that in an era where data can target customers far more effectively and cheaply, the car show has for some considerable time now been seen both as something of a blunt instrument as much as a throwback to a more naïve time.
With manufacturers increasingly choosing to make their splashes at smaller, more targeted events, many commentators are predicting that the Motor Show as we know it will continue to lose influence and may eventually die out altogether.
But it’s hardly today or yesterday that its flaws became apparent, after all automobiles are hardly best represented in static settings under harsh artificial lighting, where any issues of finish or the grubby fingerprints of paying guests will be ruthlessly exposed.
Today’s reissue comes courtesy of DTW’s Richard Herriott (still absent with leave), who makes an eloquent and cogently argued case, not simply against the motor show concept itself, but takes well-chosen aim at the idea that car shows and glamour can be anything other than mutually exclusive.