Robertas Parazitas’ 2017 Fiesta opus joins the ‘Longer read’ fold.
As anyone who has tried to manoeuvre a supertanker can probably attest, when a leviathan changes direction, the process is both slow and not without considerable disruption. During the early 1970s, the ultra-conservative Ford Motor Corporation, having toyed with front-wheel drive during the previous decade, made the decision to fully commit to the format. However, the Bobcat programme, initiated in the US, but enacted across the Atlantic enjoyed anything but a smooth passage.
But despite its difficult birth, Ford’s 1976 Fiesta entered the heart of the European B-segment and quickly became a consistent best-seller, a position it maintains, despite the blue oval’s latterday old-world market travails.
In 2017, DTW contributor, Robertas Parazitas presented a series of essays, detailing the tortuous journey of the Bobcat project from conception to production, which we have now stitched together as part of our Longer Read series. So given that it’s Sunday, we urge you to take a comfortable seat, an appropriate beverage of choice and join us on the road to Fiesta.